But you need to be think critically taking into account what OP said. >a) the textbook answer for not enough sales is to add sales power Yes, but ff your lead

But you need to be think critically taking into account what OP said. >a) the textbook answer for not enough sales is to add sales power Yes, but ff your lead generation isn't working, or if the current sales team can't turn them into clients, then the problem isn't lack of sales power. You could throw 10 sales guys at this problem and still get the same results, because your conversion rate is 0%. b)any important function should have at least 2 ppl (so if one is at a trade fair, sick holiday etc, the other can continue) and also the team can discuss ideas how to progress I understand that, but for some companies that's a luxury they can't afford - they need something to sustain that person. Else every business would start with 2 of each role, because every role is important. In my opinion, if the marketing/sales isn't working properly, they need to fix that first. Throwing more people at the problem won't fix it.