Actually Swatch is still doing very well (as well as other brands) — a watch is an fashion accessory as much something with functionality. Flip understood that

Actually Swatch is still doing very well (as well as other brands) — a watch is an fashion accessory as much something with functionality. Flip understood that as brand, and was a notch above what you'd get on a cell phone. That gap has narrowed, but had Cisco invested in the product my bet is that their bet would have paid off. The problem was that Cisco had a larger agenda which didn't match the camera. By the way as digital dominates you'll see a specialty market for analog — everything from vinyl to paper books (just ask any hipster kid).