For starters, instead of providing software updates for THREE TIMES AS LONG as their main competitor in their main product space (iPhone), they'd need to start

For starters, instead of providing software updates for THREE TIMES AS LONG as their main competitor in their main product space (iPhone), they'd need to start providing updates for, say, less long. :) Then, after that, they would need to start making products which, instead of holding their resale value for much longer than competing products (which they clearly and obviously do), hold their value for less long. I could go on, but really, for anyone paying attention? To the facts which really matter? This stuff is pretty obvious.