Mobile Site vs. Mobile App: WHat

As an agency executive, marketer or business decision maker, you’re probably considering your mobile marketing strategy and how much time and attention you’re devoting to mobile products and initiatives. The debate is no longer “should we” create a mobile site or optimize for mobile users, it’s now “how should we?” Let’s start by looking at the options when it comes to mobile marketing, and clearly define the differences between each. (You may be surprised how often people confuse them.) I sat down with Chuck Sacco, VP of Client Strategy at Movitas to help shed some light on mobile technology and what you need to know.