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People don't understand the whole reason behind fake reviews not being removed Let's go through a series of questions A) Will lower review ratings lead to les
by switch11 6y ago
People don't understand the whole reason behind fake reviews not being removed
Let's go through a series of questions
A) Will lower review ratings lead to less sales at Amazon or more sales at Amazon?
B) will clear division between 'best in class' products and inferior products give Amazon more monopoly control over the market, or less?
C) Will the difficulty in getting easy fake reviews get more people to jump into selling things at Amazon or less?
Amazon needs a Tragedy of the Commons type of situation
That more and more small businesses jump in, generate sales using fake reviews, and give Amazon its cut
This in terms makes existing businesses smaller and more dependent on Amazon
They basically want 1 million companies each making $100,000 to $1 million a year at Amazon
Commoditization, so whoever Pays Amazon the most, can be boosted
And these 'pay to play' businesses are INDISTINGUISHABLE from the actual best businesses
*
Their aim is NOT
1) The best companies and the best products sell very well and get the best reviews
2) Customers buy more and more of those products
3) Those companies (providing the best products) become bigger and bigger
Their aim is 'Glorification of the Mediocre' - Commodification and Mediocritization of EVERYTHING
1) Every company's products sell almost the same
2) Companies are dependent more and more on 'advertising' at Amazon
3) Amazon's cut becomes higher and higher
4) An end point where Amazon can take 50% to 75% of what customers pay
Look at Audible and what terms they have there after becoming a monopoly
Same for ebooks where they are close to becoming a monopoly in US and UK
They first want 65% cut (if you don't give them exclusivity)
Then they want ebook and audiobook authors to spend out of their paltry 35% cut - to advertise their product on Amazon
So they are, in effect, asking for a 75% to 90% cut of what customers pay