I don't think the problem is with ads. It's with personalised ads (or more specifically how they go about showing us personalised ads). A model where a site sh

I don't think the problem is with ads. It's with personalised ads (or more specifically how they go about showing us personalised ads). A model where a site shows you a notice asking to opt in for personalised ads (otherwise show generic ads anyway) would be fine. But this means no site, no third party service should be allowed to track the user or collect data unless opted in.