3 ms·
An Instagram star with 2M followers couldn't sell 36 T-shirts
- hindsightbias 6y agoDoes PG have a t-shirt line?
- noetokyo 6y agoThis interesting, I was looking through popular instagram stars such as Messi and not even 30% of his followers are real users.
- kwonkicker 6y agoHow do you measure that?
- trynewideas 6y ago(2019)
- ThrowawayR2 6y agoAlso, it was discussed on HN at the time as well: https://news.ycombinator.com/item?id=20190886 https://news.ycombinator.com/item?id=20190886 https://news.ycombinator.com/item?id=20063667 https://news.ycombinator.com/item?id=20063667
- Firebrand 6y agoIsn’t this problem why Walmart is interested in TikTok? Teenager sees an article of clothing an influencer is wearing and then taps a button for it to be delivered with 2-day Walmart+ shipping in their size.
- pscoutou 6y agoI thought Walmart’s interest in TikTok was about tracking demographics, user location and consumer tastes in China.
- ShamelessC 6y agoThey'd only be buying the non-Chinese operations is what I heard.
- Sz3k 6y agoDon't think there is an "influencer bubble", especially since "influencer" is such a strange term. Simpler explanation: influencers this day and age, really, have 2 jobs mashed into one: content creator and salesperson. From what this article said, this drop had neither the content to sell ("plain black branded shirts", nothing unique) nor the sales techniques (the article goes in-depth into this too). I hope she learned and improves her next drop so it's better next time.
- hanklazard 6y agoI wonder how much of this is that she’s young and I imagine many of her followers are as well (ie, they may not have as much money to spend). I follow some wood-workers on YouTube/Insta with fewer followers and they definitely seem to sell a lot of goods.