The snake oil perception is a huge barrier. But we also think it will become a barrier to competition once we become legit. (people probably thought groupon was

The snake oil perception is a huge barrier. But we also think it will become a barrier to competition once we become legit. (people probably thought groupon was a scam at some point). The triviatisements can be embedded in advertisers websites so that is how we will get our initial traffic. The branding and the trust will come from the advertisers. We have 4 advertisers lined up (and did 5 at SXSW) with a total mailing list size of about 200K users. We are trying to avoid the snake oil perception by having transparency in the process. At all times you can go to the site to see what your probability is to win. You can also see which of your referred friends took the triviatisement so you know exactly how your entries are calculated. finally at the end all entrants are notified of the winners (and advertisers have the option to give coupons for the product) The theory is that it will increase conversions