> That seems like short-sighted thinking on the part of Amazon though. I Amazon makes 1 billion extra each year, it can use it to buy a few of the "vendors" la

> That seems like short-sighted thinking on the part of Amazon though. I Amazon makes 1 billion extra each year, it can use it to buy a few of the "vendors" later on. Profit now has more value than profit in 10-15 years. Also, many people will be scammed by Amazon/vendor and they will never know it. To detect a fake some times a minimum knowledge is needed. So, in the very short term, the Amazon customer is happy because he thinks that got a bargain, the seller is happy because the item is not returned, Amazon is happy because keeps their percentage. The authentic brand loses a sale and a year later it even looks bad when the fake fails and the customer blames the original brand. And, if a customer detects the fake and complains. Amazon/vendor happily apologizes and returns the money. It is just part of being in the fake business.