Sellers "sell" an item with a random person's address somewhere in the world. This allows them to make reviews without it being suspect that 100's of reviews ha

Sellers "sell" an item with a random person's address somewhere in the world. This allows them to make reviews without it being suspect that 100's of reviews have come from purchases shipped to the same address. In the past it seemed that Amazon cared more about items having a high rating than fixing these issues, but with the recent negative press it may have become positive EV for Amazon to start enforcing at least legitimacy around reviews.