> distinctions between ads based maybe on broad characteristics vs ads that are based on tracking every move you make across the internet, purchases in stores w

> distinctions between ads based maybe on broad characteristics vs ads that are based on tracking every move you make across the internet, purchases in stores with credit cards, and micro targeting based on specific interests. That very broad and general advertising of which you speak will only dwindle with time and therefore the distinction will not be a very useful one. Already ordinary billboards are being upgraded to smart billboards that can scan and identify the people walking by (facial recognition, Bluetooth, perhaps soon gait, etc.). The decline of print media means that we’re losing the one kind of advertising that can't hook into technology to track you.