So, Milk Inc. won't be doing any A/B testing? Sounds like from the example of "Peeka" that they just decided to kill it because of some early negative reaction

So, Milk Inc. won't be doing any A/B testing? Sounds like from the example of "Peeka" that they just decided to kill it because of some early negative reaction. The whole thing seems odd to me. Why would a productless company be doing this much press, which has centered around the strategy of killing projects early? It must be helping to attract investors. I can't think of a worse message to send to potential users though.