I don’t think the metrics or analytics are really giving better results. Mainly because platform access has become a product, that is defined by the seller. Yo

I don’t think the metrics or analytics are really giving better results. Mainly because platform access has become a product, that is defined by the seller. You could very easily measure the effects of a 90’ies styled super soaker TV adds in sales. You can’t as easily measure the success of the Facebook advertisement for your board game kickstarter campaign.