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Advertisers aren't winning either. They're paying more and more for ads with fewer avenues for unpaid traffic. You could maybe say that they're getting more me
by blfr 6y ago
Advertisers aren't winning either. They're paying more and more for ads with fewer avenues for unpaid traffic.
You could maybe say that they're getting more measurable results than back in the day of TV and press dominance but having seen it from the inside, I doubt most are sophisticated enough to make use of that.
- moksly 6y agoI don’t think the metrics or analytics are really giving better results. Mainly because platform access has become a product, that is defined by the seller. You could very easily measure the effects of a 90’ies styled super soaker TV adds in sales. You can’t as easily measure the success of the Facebook advertisement for your board game kickstarter campaign.