Perhaps the opposite is true-- to wit, a concept given a special name makes it easier to remember, marks it distinctively, and the assignment of the name itself

Perhaps the opposite is true-- to wit, a concept given a special name makes it easier to remember, marks it distinctively, and the assignment of the name itself indicates that it is an important concept. In the case of prolific discoverers such as Thurston, or say, Euler, the second quality breaks down, but this can be obviated by choosing different descriptive names (which themselves need not even exclude giving credit to their discoverers, provided they are chosen appropriately).