But then, who better to name them than the individuals who made the breakthrough? As the article mentions, the pair of pants, hairy ball theorem, no free lunch,

But then, who better to name them than the individuals who made the breakthrough? As the article mentions, the pair of pants, hairy ball theorem, no free lunch, and refers to conway, presumably the game of life. The creators/inventors/discoverers are in the best position to come up with a name, because they presumably understand the concept enough. Though it does require a degree of creativity.