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Ad skippers are a minuscule minority, and by definition the last people you are going to target.
by Kylekramer 16y ago
Ad skippers are a minuscule minority, and by definition the last people you are going to target.
- Anechoic 16y ago>Ad skippers are a minuscule minority, and by definition the last people you are going to target. 86% of [UK] TV Viewers Skip Ads: http://www.lightreading.com/blog.asp?blog_sectionid=423&doc_id=196045&site=lr_cable http://www.lightreading.com/blog.asp?blog_sectionid=423&... "One study found that nearly 60 percent of male viewers skip commercials and an even greater percentage of female viewers, nearly 70 percent, do the same. http://books.google.com/books?id=wUB9cczGxiAC&lpg=PA380&ots=sVLaB6dUU9&dq=percentage%20tv%20viewers%20skip%20ads&pg=PA380#v=onepage&q&f=false http://books.google.com/books?id=wUB9cczGxiAC&lpg=PA380&...
- Kylekramer 16y ago86% of viewers with DVRs (and as your second link says only a quarter of households have one) and that is only on timeshifted content which advertisers have already given up on. Making ads for people timeshifting content is like trying to advertise to people running ad blockers on their browser.
- tzs 16y agoDVR households are going to tend to have higher income than non-DVR households, and so are more likely to be able to buy a $500-800 tablet, so you don't want to just write them off. You are right that if someone were to make ads aimed specifically at time shifters, it would probably be pointless. The Apple ads are not aimed specifically at time shifters. They are simply intelligently done in a way that makes them more likely to work with time shifters, without harming their appeal to others.