The culture aspect is big, splitting a viewership base across multiple platforms makes it hard to do things like community building, on screen chat, etc fluidly

The culture aspect is big, splitting a viewership base across multiple platforms makes it hard to do things like community building, on screen chat, etc fluidly. These are especially prudent for small streamers, much more important than being on every platform at once. Quality over quantity. I could see this being useful for brands though, where a live stream is pure marketing maybe.