I would compare art to reinforcement learning rather than social capital. The artists may or may not strive for social capital, but the branching happens becaus

I would compare art to reinforcement learning rather than social capital. The artists may or may not strive for social capital, but the branching happens because of reward and reward comes from consumers who crave and appreciate something different from the trite, old saturated, predictable forms on the market. Hollywood of today with its predictable repeatable plot lines is ripe for this kind of disruption. Creativity and art stands out when it calls out a truth nobody has noticed before. When it engages your mind far more than predecessors because it poses more questions than it answers, but it still makes sense (Game of Thrones was unpredictable, as was Breaking Bad). In marketing it’s Seth Godwin’s Purple Cow. The craving of a bored/ignored audience is the spark, but just like fashion, the only guarantee is that the audience will get bored of you again in time as you may no longer help them stand out as unique for their early adoption skills, and they need a new flag to stand out from the crowd in their own pursuit of social status.