You can sometimes get better performance or be easier on the db itself if you have some records that you want to update in bulk. `ON CONFLICT` gives you a way t

You can sometimes get better performance or be easier on the db itself if you have some records that you want to update in bulk. `ON CONFLICT` gives you a way to tell the db how to handle conflicts (duplicates/collisions/errors) without having to write potentially slower/buggier application code to handle the situation.