This was one of those stories where the underlying premise—that Juicero raised vast sums of money to produce a space-age hardware product that was utterly unnec

This was one of those stories where the underlying premise—that Juicero raised vast sums of money to produce a space-age hardware product that was utterly unnecessary—was so ludicrous that I initially assumed that I was missing something. I still don’t understand, at all, how they got to where they did without one single person outside the company asking them why the machine had to cost $400. The idea that it was just a grift to wow VCs looking for something sexy seems too simple.