I suspect you may have overlooked who shows up between the kids and the older users: internet marketers. Marketers want clicks, eyeballs and engagement and they

I suspect you may have overlooked who shows up between the kids and the older users: internet marketers. Marketers want clicks, eyeballs and engagement and they do that by sharing viral content, most often outrage porn. As long as a given platform is also a vehicle for building an off-platform audience, marketers will inevitably show up and shit all over everything.