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So It's basically like the blood sugar testers diabetics use, except they want you to buy a new reader with every strip. There is now an opportunity for one of

So It's basically like the blood sugar testers diabetics use, except they want you to buy a new reader with every strip. There is now an opportunity for one of the manufacturers of pregnancy tests to make a reusable reader. The add could be like "We know you're going to test more than once, we won't force you to buy a reader every time." or "instead of asking the strangers if they see a line (cut to forum posts of tests) , let {product name} be your second opinion" Or even "Don't wait until you've missing your period, test every week for an entire year for less than the cost of 3 of the competitors digital tests"

ashtonkem 6y ago
Pregnancy tests and blood sugar tests have pretty different usage patterns. Blood sugar tests will (should) be used every day by diabetics; the cost per test matters a lot. Women on the other hand go through pregnancy tests much less frequently, and care much more about accuracy than cost. The impact of a false positive or negative from a pregnancy test can be massive, and even the perception of increased accuracy is good marketing.
srtjstjsj 6y ago
That's a bad idea. Jamming paper into the machine is more error prone than not using the machine.