Is it an execution problem, or just a different set of goals? It looks to me like the Android ads are focused on their target market (male, 18-35) rather than

Is it an execution problem, or just a different set of goals? It looks to me like the Android ads are focused on their target market (male, 18-35) rather than the product. And I would have little trouble believing that market responds better to an emotional hook (dystopian sci-fi? cool!) than a 30 second product demo. IME, that market approaches the 30 second product demo with the capability-checklist attitude: "Browser? every tablet has a browser. Pandora? Every tablet has Pandora. Games? Every tablet has games". Given that, it seems perfectly valid --if that's your target market-- to simply aim for a 'cool' commercial that gets your product into their field-of-view before the inevitable internet research.