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Why would the car maker even care about paying top dollar for the domain at this point?

by koolba 6y ago

adtac 6y ago
Same reason Tesla bought tesla.com for $11m. Same reason not owning steam.com gives Valve grief.
- dencodev 6y ago
  They also don't even own valve.com
  - neurobuddha 6y ago
    But they are still wildly successful. Makes you wonder if owning the dot com really matters.
  - zemo 6y ago
    valve.com states that its estimated worth is $500k-$750k so presumably valve just doesn't care to buy it, that amount of money is peanuts to them.
rudedogg 6y ago
Yeah I don’t think they would buy it. It’d just result in bad press.
- jchook 6y ago
  "All press is good press." Remember getfirefox.com? Can you imagine how many people type nissan.com into their browser? And how niche that press release would be?
  - koolba 6y ago
    > Can you imagine how many people type nissan.com into their browser? I bet it’s not that many. When’s the last time you entered a URL in the address bar directly for a website you’d never been to? I don’t even trust myself to not have an accidental typo so if it’s not a bookmark or copy/paste from an external source, it goes through a search engine.
    - eindiran 6y ago
      I think people do it more than you'd guess; especially the case where they have been to the correct Nissan site recently, didn't notice the URL, and then are navigating back quickly. I have done that within the last few years: I was attempting to install Steam on a new machine, and forgot the address is actually "store.steampowered.com".
      - jrochkind1 6y ago
        My experience/observation has been the opposite. Most users don't even know there is a "location bar" they can put URLs into. The search box/bar is all there is, they will enter a company name and click on the first search result in preference to entering any URL no matter how simple, they don't even know they can enter a URL in a different way than executing a google search for it.

Why would the car maker even care about paying top dollar for the domain at this point?

by koolba 6y ago

Why would the car maker even care about paying top dollar for the domain at this point?

adtac 6y ago

Same reason Tesla bought tesla.com for $11m. Same reason not owning steam.com gives Valve grief.

dencodev 6y ago
They also don't even own valve.com
- neurobuddha 6y ago
  But they are still wildly successful. Makes you wonder if owning the dot com really matters.
- zemo 6y ago
  valve.com states that its estimated worth is $500k-$750k so presumably valve just doesn't care to buy it, that amount of money is peanuts to them.

rudedogg 6y ago

Yeah I don’t think they would buy it. It’d just result in bad press.

jchook 6y ago
"All press is good press." Remember getfirefox.com? Can you imagine how many people type nissan.com into their browser? And how niche that press release would be?
- koolba 6y ago
  > Can you imagine how many people type nissan.com into their browser? I bet it’s not that many. When’s the last time you entered a URL in the address bar directly for a website you’d never been to? I don’t even trust myself to not have an accidental typo so if it’s not a bookmark or copy/paste from an external source, it goes through a search engine.
  - eindiran 6y ago
    I think people do it more than you'd guess; especially the case where they have been to the correct Nissan site recently, didn't notice the URL, and then are navigating back quickly. I have done that within the last few years: I was attempting to install Steam on a new machine, and forgot the address is actually "store.steampowered.com".
    - jrochkind1 6y ago
      My experience/observation has been the opposite. Most users don't even know there is a "location bar" they can put URLs into. The search box/bar is all there is, they will enter a company name and click on the first search result in preference to entering any URL no matter how simple, they don't even know they can enter a URL in a different way than executing a google search for it.