Merchandising, both virtual and physical? I firmly recognise that this would have a vastly different market structure, would cause tremendous pain to many in t

Merchandising, both virtual and physical? I firmly recognise that this would have a vastly different market structure, would cause tremendous pain to many in the transition, and really, that this is very likely nowhere near as remunerative, but it's not inconceivable that the game itself would be means to inject experience into people's sense of identity in order to sell them the clothing and accessories for signalling that identity to others. I agree that it would probably make it impossible to financially justify investing in time-wasting games that would not be compelling enough for people to engage at that level. As a disclaimer, I'm also not convinced that maximising the gross financial product of the app ecosystem is inherently the 'Right Thing' from a public policy perspective, either.