Dealing with ads seems like a small price to pay for someone who could truly benefit from the device and not otherwise own one, but if you can afford $114 for a

Dealing with ads seems like a small price to pay for someone who could truly benefit from the device and not otherwise own one, but if you can afford $114 for an e-reader, you can probably afford $139. If it was free (and once they get enough sponsors, perhaps it will be), it could potentially benefit a great number of people and at that price, it's hard to argue with it (even if you and I would not personally want to trade $139 in return for advertising).