It's one of the crappier CMS startups from the early 90s that somehow survived. Mostly known in Scandinavia. I/we competed against these guys 21-23 years ago.

It's one of the crappier CMS startups from the early 90s that somehow survived. Mostly known in Scandinavia. I/we competed against these guys 21-23 years ago. We had real tech, they had brilliant powerpoint engineers. I have no idea why they're buying Optimizely.