Apple has a massive user base now, I imagine they are preparing to make sure users stay in their ecosystem for everything. I won’t be surprised if they eventual

Apple has a massive user base now, I imagine they are preparing to make sure users stay in their ecosystem for everything. I won’t be surprised if they eventually use their own Siri search service instead of google as the default. Once they have all of the users locked in to their ecosystem I think apple’s own ad network will eventually be touted as “secure” and Apple will avoid antitrust scrutiny because everyone opts in to this ecosystem, voluntarily paying higher prices for access. It’s pretty genius really.