What is the indication that the industry which privacy is against its current interest to be able to come up with a solution which would completely redefine it?

What is the indication that the industry which privacy is against its current interest to be able to come up with a solution which would completely redefine it? I have someone close that works in a massive telco and talking to them I do not think they would think oh lets not sell these data and lose a lot of money becasue there is another feasible solution.