If Apple is indeed rolling out their own ad program and giving themselves preferential access, it would be thermonuclear valley war. Nobody cares about individ

If Apple is indeed rolling out their own ad program and giving themselves preferential access, it would be thermonuclear valley war. Nobody cares about individual users in the end, once in 50 years you might get a politician who rises to a populist challenge. But when you take 1/2 of some major adjacent-competitors money away, then it's war. The stakes are 10's of billions and every lobbyist, lawyer, marketer, PR person is going to be engaged. I wouldn't quite speculate on Apple's motivations here, but it's a very real and big issue. They can screw you and I, and even Fornite, but Facebook? An then 'self deal' with their own ads? Even that is a risk.