Like it or hate it, app install ads often pay the best and are how a lot of free-to-the-user apps earn money. Before the wave of whinging I'm not pro ads. I'm

Like it or hate it, app install ads often pay the best and are how a lot of free-to-the-user apps earn money. Before the wave of whinging I'm not pro ads. I'm just pointing out this is a big disruption to the financial models of many free apps.