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A cynical take is that all these ad platforms drive a ton of app installs for Apple and create stickiness on iOS. Without all these targeted ads, it will decrea
by kentf 6y ago
A cynical take is that all these ad platforms drive a ton of app installs for Apple and create stickiness on iOS. Without all these targeted ads, it will decrease app downloads and with the App Store already under such scrutiny they decided to measure twice and cut once.
- clement_b 6y agoThis is not that cynical! Apple pulled the plug on something they created on purpose (ID for Advertisers) without really understanding the impact of that decision on their own App Store bottom line. So many in app purchases are initiated by users acquired via ad campaigns. Remove the campaigns, remove the users, remove the revenue, maybe even more (i.e. Developer's interest for iOS) But, I bet this is mostly antitrust related, the risk is too big on that front in the current context. Now, what I wonder is whether they'll adjust to play by the same rules as everyone else (and not using some extra features as detailed in the Forbes article mentioned in another comment [0]) or revert in some way. [0] https://www.forbes.com/sites/johnkoetsier/2020/08/07/apple-ad-network-gets-special-privileges-that-facebook-google-wont-on-ios14/#e8b644475152 https://www.forbes.com/sites/johnkoetsier/2020/08/07/apple-a...