Extreme Ownership makes (more) sense in a military context where the price for failure is much higher than in a civilian situation. Ownership as a word has bee

Extreme Ownership makes (more) sense in a military context where the price for failure is much higher than in a civilian situation. Ownership as a word has been hijacked by self-help marketers to goad people into providing more labor than they are paid for. True ownership means having a meaningful stake in the success or failure of the company. If you are not on the hook for more than having to find a new job on failure and will not get anything more than a mild pay raise or promotion (if even that) on success, then you do not "own" a process no matter what any internal document says. Acting as though you do just means that you are giving away value for free.