Dronfield is no longer really a market town in the sense of being a bit isolated and independent - it's becoming an increasingly expensive suburb for people who

Dronfield is no longer really a market town in the sense of being a bit isolated and independent - it's becoming an increasingly expensive suburb for people who commute to the two large urban areas which it virtually touches. I suspect that most people who live are used to driving a fair bit and doing a "big shop". Widespread private transport means that people don't _have_ to use local shops any more, so they need to find a way to differentiate themselves from the supermarkets. An independent butcher could thrive there, but, unfortunately, probably not as an "everyday shop". Like many of these places, the route to success is to embrace the gentrification and move up the quality ladder, marketing themselves as a premium option and making local people feel good about making the effort to go (and probably spending more money). Weirdly online is a massive driver for that kind of business, but could be a struggle for older generations(?). Without wanting being too prejudiced, most working 80+ year olds are unlikely to be posting pictures of their produce on Instagram, replying to reviews on Google Maps or having a stylish little Squarespace site explaining how they get their lamb from farmer Dave who lives with his wife and lovely children and rare breed animals on Daisy Farm just a couple of miles away.