I think that would be more true if they viewed it [as/with the same distance as] a publication. FB (and maybe Twitter, too) seems to hold this weird place where

I think that would be more true if they viewed it [as/with the same distance as] a publication. FB (and maybe Twitter, too) seems to hold this weird place where it's not quite a conversation and its not quite broadcasting, but its a bit of both and treated with an overlap of the traits applied to each. So while people grew to view advertising, broadcast and print productions with skepticism, they seem to give more benefit-of-the-doubt to posts on FB as if it were a family member or friend reaching out, but with the same deference they might give to a respected authority writing or speaking on a subject of expertise in a publication or broadcast. It's really strange to see people who I've known my entire life to be intelligent people take shared items on Facebook, YouTube (et al) at face value.