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Yeh, to be honest, it was surprising to me too. But we're competing against a super dominant industry leader (SurveyMonkey) so doing weird stuff that they woul
by themarcthomas 6y ago
Yeh, to be honest, it was surprising to me too.
But we're competing against a super dominant industry leader (SurveyMonkey) so doing weird stuff that they wouldn't ever do often increases engagement.
In this case, it worked.
- Nextgrid 6y agoI wonder if there’s any metrics on the “quality” of that engagement. I’d expect the people higher up in the company (those that you want to reach) would also have both less time to watch a video and might be less likely to click on links in unsolicited email due to security concerns.