I saw this a while ago with a startup I was working for, we did online grocery delivery for butchers, bakers, greengrocers and the like. Eventually we had to sh

I saw this a while ago with a startup I was working for, we did online grocery delivery for butchers, bakers, greengrocers and the like. Eventually we had to shut down because we ran out of money, but we did one final week of deliveries - that week was the biggest week we ever did, and the first to make a profit, if all the people saying how sad they were to see us go and making one last order had just used us instead of a supermarket every other week we’d still be delivering.