I feel like I rage on titles all too often, but I can't resist this one, particularly since this one comes from businessweek which is currently putting a grotes

I feel like I rage on titles all too often, but I can't resist this one, particularly since this one comes from businessweek which is currently putting a grotesque pop-up to win 1000$ for a survey in my face. There's nothing _improbable_ about the rise of minecraft. It hit the right notes, took the right steps. What it was, was _unexpected,_ particularly to an audience/demographic (excuse the coming absurdly broad brush I swear it's just for hyperbolic humor) that relies on men in suits making decisions about what sells and what doesn't. Hopefully I got over my pedantic streak for the day via that one word.