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I increased paid conversions by 2.13% by sending personalized videos
- themarcthomas 6y agoAdapted an idea that Tom from Makerpad came up with for my product. Turns out, people convert at a higher rate when receiving personalized welcome videos. Started this in a totally unscalable way with no set format, no set email template and sending the emails 100% manually each time, then automated away little parts of the process. Really looking forward to seeing how the personalized landing pages I set up to be generated with Airtable data will perform.
- Nextgrid 6y agoMaybe I'm not the target market but personally if I get an unsolicited message and it's just text I may still read parts of it. If the message includes a link (to a video in this case, but could be anything) I am not clicking it, both for time reasons (I don't have time to watch your video and the environment might not be suitable - it's an office and my headphones are away, etc) as well as security reasons (is it really a video or is it malware and is it going to track the fact that I clicked, letting the sender know that I am reading their spam?). For me this seems worse than a standard text-only message.
- themarcthomas 6y agoYeh, to be honest, it was surprising to me too. But we're competing against a super dominant industry leader (SurveyMonkey) so doing weird stuff that they wouldn't ever do often increases engagement. In this case, it worked.
- Nextgrid 6y agoI wonder if there’s any metrics on the “quality” of that engagement. I’d expect the people higher up in the company (those that you want to reach) would also have both less time to watch a video and might be less likely to click on links in unsolicited email due to security concerns.