My understanding of gamification is that it aims to make things simpler and faster (playful, game-like), not more complicated. When someone does something that

My understanding of gamification is that it aims to make things simpler and faster (playful, game-like), not more complicated. When someone does something that is already complicated or that is positive to the site, "reward" them for it. But it has nothing to do with adding challenges to an existing site or making the site more difficult.