> Do you have a source on this? This is a late reply so you might not see it, but: https://www.businessinsider.com.au/how-lego-made-a-huge-turnaround-2014-2 h

> Do you have a source on this? This is a late reply so you might not see it, but: https://www.businessinsider.com.au/how-lego-made-a-huge-turnaround-2014-2 https://www.businessinsider.com.au/how-lego-made-a-huge-turn... > The only reason Lego survived during this difficult time was due to the success of the Bionicle and “Star Wars” series. The first “Star Wars” Lego kits launched in 1999 and represented the company’s first foray into licensed series, many of which became integral to the company Infographic showing the revenue curve before/after licensed sets were introduced: https://www.wired.com/images_blogs/underwire/2024/01/in_legos_large.jpg https://www.wired.com/images_blogs/underwire/2024/01/in_lego...