4 ms·

You already know that nowadays you’re invisible without some sort of social media presence. You know, some of us kind of like it that way. Anonymity has its vi

You already know that nowadays you’re invisible without some sort of social media presence. You know, some of us kind of like it that way. Anonymity has its virtues.

philwelch 16y ago
Unfortunately, being anonymous and unheard of isn't helpful if you're building a business, which was the point of the OP.
- bruce511 16y ago
  I suppose it depends on your definition of "social media". The other day i heard someone say "if you're not on facebook, no-one will find your product." I suppose that depends on your market. If you're buying wide-body jets for national airlines for long-haul service, I suspect Facebook is not your first port of call. That's not an isolated example, I suspect most B2B type sales are not affected by Facebook. On the other hand if your product is social, or the latest hip thingy, or relies on some sort of "fashion" driver (fashion in the broad sense, not necessarily related to clothing) then obviously facebook, twitter, blogging - anything at all - is good. If you're starting out, and no-one has ever heard of you then social media helps spread the word, but it'll take more than that to build something of substance.Fashion, by definition, is fleeting.Lots and lots of stuff is "famous for a day" and then sinks without trace. Of course the author of the article is writing a blog post about blogging - to people who (by definition) read blog posts. Blogging is important for "really small businesses" to build at least some sort of profile, but it's by no means the best, or only, way to build that audience. Those of us who "do" tech all day, every day, assume that tech is the way to solve all problems. Sometimes that's true, but in many cases not.
  - Tyrannosaurs 16y ago
    Yep, the company I work for is a market leader - no Facebook account, no Twitter account and unlikely ever to have one simply because we're B2B in a very specific market sector where face to face networking is everything.

You already know that nowadays you’re invisible without some sort of social media presence. You know, some of us kind of like it that way. Anonymity has its virtues.

philwelch 16y ago

Unfortunately, being anonymous and unheard of isn't helpful if you're building a business, which was the point of the OP.

bruce511 16y ago
I suppose it depends on your definition of "social media". The other day i heard someone say "if you're not on facebook, no-one will find your product." I suppose that depends on your market. If you're buying wide-body jets for national airlines for long-haul service, I suspect Facebook is not your first port of call. That's not an isolated example, I suspect most B2B type sales are not affected by Facebook. On the other hand if your product is social, or the latest hip thingy, or relies on some sort of "fashion" driver (fashion in the broad sense, not necessarily related to clothing) then obviously facebook, twitter, blogging - anything at all - is good. If you're starting out, and no-one has ever heard of you then social media helps spread the word, but it'll take more than that to build something of substance.Fashion, by definition, is fleeting.Lots and lots of stuff is "famous for a day" and then sinks without trace. Of course the author of the article is writing a blog post about blogging - to people who (by definition) read blog posts. Blogging is important for "really small businesses" to build at least some sort of profile, but it's by no means the best, or only, way to build that audience. Those of us who "do" tech all day, every day, assume that tech is the way to solve all problems. Sometimes that's true, but in many cases not.
- Tyrannosaurs 16y ago
  Yep, the company I work for is a market leader - no Facebook account, no Twitter account and unlikely ever to have one simply because we're B2B in a very specific market sector where face to face networking is everything.