It certainly drives me to not buy certain games. Assassin's Creed 2 sounds quite nice, but I don't own a console, and I'll never buy the PC version as long as t

It certainly drives me to not buy certain games. Assassin's Creed 2 sounds quite nice, but I don't own a console, and I'll never buy the PC version as long as there's any form of the Ubisoft DRM attached. It's also a not-so-covert vehicle to prevent or otherwise cripple resale, which I'm sure every industry would love to do, but only video games are able to realistically implement with online activation.