> But Craigstarter makes a good point - > if you already have a community built up, and have communication channels in place (via a newsletter, for example), an

> But Craigstarter makes a good point - > if you already have a community built up, and have communication channels in place (via a newsletter, for example), and already run an online shop, then Kickstarter can be unnecessarily cumbersome. I think the above mainly applies for projects that are looking for minimum viable funding (for example, to fulfill a minimum order quantity). For projects that are looking to sell as much as possible, Kickstarter's value comes from the discovery they provide, including them emailing a user's followers whenever the user backs something.