Is it just me or is the recent wave of Social Personal Active Marketing for f5 having the opposite of the intended effect? Whereas before I had a good opinion

Is it just me or is the recent wave of Social Personal Active Marketing for f5 having the opposite of the intended effect? Whereas before I had a good opinion of f5 (I'm stuck with gear made by a canadian phone company); I am now motivated to seek out alternatives. Also paying someone's annual salary for a box of commodity parts and commodity software is mildly irritating.