It's interesting that the article looks at click-through rates for Google and Bing, and then concludes that Google's lower click-through rate means that people

It's interesting that the article looks at click-through rates for Google and Bing, and then concludes that Google's lower click-through rate means that people aren't finding what they're looking for. Except that for many searches, Google just tells you the result right there (so you don't even need to click on anything to find it), while Bing does not. As a quick example, googling "10 meters to feet" tells you, above the results, that 10 meters = 32.8 feet, while Bing just returns a bunch of sites with conversion tables. Which query will have better click-through rates? Which query better helps you find what you're interested in?