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> The most famous channel of it that I know of is ChilledCow Does anyone know the business model? I'm getting adds for this one on instagram.
by wodenokoto 6y ago
> The most famous channel of it that I know of is ChilledCow
Does anyone know the business model? I'm getting adds for this one on instagram.
- avian 6y agoMy guess is they give artists exposure in exchange for a share of the profits through their channels. I don't know if they can monetize the free stream on YouTube, but they also stream on payable streaming services and sell albums on Bandcamp.
- MogwaiAllOnYou 6y agoThey do sell merch, although I don't know how much that's likely to bring in
- nangz2 6y agoSpotify chill-hop/"music to study to" playlists are popular and people listen to them repeatedly and for long stretches of time which makes them lucrative for streaming revenue. I know someone who runs a chill-hop "record label". Their most popular songs get on big spotify chill-hop playlists and have ~10 million spotify streams. This equates to around $50-70k USD. Most of their releases have a fraction of this but it is worth it for the odd hit.