There's some issues with the ads. It may be a difficult sell in that there's only limited chance for a user to click through an ad - I notice a lot of the launc

There's some issues with the ads. It may be a difficult sell in that there's only limited chance for a user to click through an ad - I notice a lot of the launch advertisers are the kind who do "branding campaigns" where they don't worry amount click-through. So that may push down CPM. Also, the number of ads users see may be fairly limited since it's only on the powerdown screen and index - a typical Kindle user might only average 1-2 ads per day. If they're viewing 1,000 ads per year, that's only worth a few bucks at typical CPMs, and you have to figure they only expect a device being used that much to last 2-3 years. So a $25 discount seems pretty generous in that light. (Me, I'd happily accept some small ads at the bottom of the reading page if it pushed the price under $100. We put up with it in magazines and newspapers all the time.)