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The kind of household willing to regularly pay the premium for same-day/1-day groceries and/or shipping is an upper middle class household. How is Walmart going
by JMTQp8lwXL 6y ago
The kind of household willing to regularly pay the premium for same-day/1-day groceries and/or shipping is an upper middle class household. How is Walmart going to shake the branding of being cheap and low quality with the segment of price insensitive consumers? Your middle middle-class household is not a Prime member, and the services Walmart and Amazon are competing on will only expand their TAM (Total Addressable Market) if costs go down. Median households don't have the budget for these services.
- thursday0987 6y agoits weird you assume that upper middle class households don't shop at walmart. Walmart is cheap, but often high quality for staples. They have a good to great organics food section, their toiletries section carries high quality diapers, their toy section has legos and other luxury toys etc etc etc. even their clothes are of good quality (although no luxury brands). Walmart actually has nicer stuff than Target a lot of the time.
- JMTQp8lwXL 6y agoIt's not weird, it's a fact. Different income groups skew towards different stores. "Target-exclusive shoppers are more likely to be female, younger and richer. For example, Target-exclusives had an average household income of about $85,000, compared to $57,000 for Walmart-exclusives, according to a 2005 survey." https://www.jacksonville.com/article/20111104/ENTERTAINMENT/801241670 https://www.jacksonville.com/article/20111104/ENTERTAINMENT/...